As bicicletas fazem um mundo melhor

Nos EUA, está a decorrer uma campanha chamada People For Bikes, cujo objectivo é recolher 1 milhão de assinaturas pro-bicicleta.

We’re all united by a shared passion: bikes. Bikes keep us healthy, carry us from point A to point B, save us from high gas prices, and make our air cleaner and our roads less congested. Bikes fill our lives with adventure and excitement, relaxing our minds and energizing our souls.

Peopleforbikes.org is dedicated to channeling that passion to improve the future of bicycling. Our goal is to gather a million names of support, to speak with one, powerful voice—to make bicycling safer, more convenient and appealing for everyone.

Simply put, we believe that life is far more enjoyable when it’s experienced on two wheels. We believe that by coming together, we can make our world a better place to ride.

Eles têm feito vários videos, mas este mais recente é para mim, o melhor até à data:

People for Bikes from BLACK SWAN on Vimeo.

PeopleForBikes.Org first approached Rabbit Content with the concept of a stationary bicycle that would sit alone on the street. A curious passerby would then take the initiative and jump on, starting to pedal. Massive art murals would descend from rooftops and cover buildings as the wheels began to spin – painting scenes of natural life coupled with urban renewal (…)

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